Published on 02. October 2020
The data collection for the "Germany's Best" study took place in two stages. In the first step, all texts containing predefined search terms were downloaded from the Internet and recorded and stored in a database. The data was then split into text fragments and analysed in two stages: Which brand is mentioned? What is the tonality of the text fragment - positive, negative or neutral? This step was carried out by Beck et al. services, Munich.
For the study, almost 87 million mentions of the 24,000 best-known brands in Germany were identified and assigned to them (from January 2019 to April 2020).
